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A no-code automation platform that links thousands of apps so tasks run on their own, with AI steps, agents, tables, forms and an MCP server.

#workflow automation #no-code #integrations #ai agents #productivity Web API

Key Takeaways

What it is

Connect 9,000+ apps and automate work with AI workflows

Pricing

Freemium · $0 · per month · per month

Best for
  • Small business owners
  • Operations and RevOps teams
  • IT and support teams

What is Zapier?

Zapier is a no-code automation platform that connects more than 9,000 apps. Its core building block is the Zap, an automated workflow that runs when something happens in one app and then takes actions in others.

Around Zaps, Zapier offers Tables for storing workflow data, Forms for capturing input, Canvas for mapping processes, AI Agents and Chatbots. Zapier MCP lets AI tools such as Claude, ChatGPT and Cursor take actions in your apps, and the Zapier SDK brings it into AI coding agents. Admins get SSO, permissions, observability and an AI model opt-out.

Zapier suits everyone from first-time founders to large companies. Sales, marketing, IT, HR and support teams use it to cut repetitive admin and move data between tools.

Who is Using Zapier?

Sales and RevOps teams

Automate lead handling and pipeline handoffs between CRMs and other tools.

Marketing teams

Move campaign data between apps and trigger follow-ups.

IT and support teams

Route tickets and incidents and manage system tasks automatically.

Key Features

  • Zap workflows: Build automated workflows that react to triggers and take actions across apps.
  • App integrations: Connect more than 9,000 apps, including Salesforce, HubSpot, Slack and Zendesk.
  • Zapier MCP: Let AI tools like Claude, ChatGPT and Cursor act in your apps without sharing passwords or API keys.
  • Tables and Forms: Store workflow data and capture inputs that start automations.
  • Agents and Chatbots: Create AI assistants for tasks and chatbots that answer customer questions.
  • Security controls: Includes SOC 2 Type II, GDPR and CCPA compliance, SSO and an AI model opt-out.

Pricing Plans

Free

$0
  • Free forever
  • Zap workflows
  • Access to app integrations

Professional

per month
  • Price depends on task tier; yearly billing saves 33%
  • The full building power of Zapier
  • Advanced Zap management
  • Access to the full Zapier toolkit

Team

per month
  • Price depends on task tier; yearly billing saves 33%
  • The full building power of Zapier
  • Advanced Zap management
  • Access to the full Zapier toolkit

Enterprise

  • Contact sales
  • Custom task limit
  • Contact sales for details

Which Zapier plan should you pick?

Start on the Free plan to test simple Zaps. Professional suits individuals running workflows regularly, Team adds collaboration for groups, and Enterprise is for organizations that need advanced security and governance. Choose the task tier that matches your monthly volume; paying yearly saves 33%.

Free

Trying basic automations.

Professional

Individuals who rely on automations.

Team

Groups that build workflows together.

Enterprise

Large organizations that need governance.

Zapier Use Cases

Lead management

Send new form leads into a CRM and alert sales in Slack.

Outcome: Faster response to new leads.

Ticket intake

Classify and route incoming support tickets to the right team.

Outcome: Tickets reach the right person sooner.

AI actions from chat

Use Zapier MCP so an AI assistant can update apps from a conversation.

Outcome: Work gets done without switching tools.

How Zapier fits into your stack

Business apps

Integrates with NetSuite, Salesforce, HubSpot, Slack, Microsoft Teams, Zendesk and Jira, among 9,000+ apps.

AI tools

Connects to Claude, ChatGPT, Cursor and more through Zapier MCP and the Zapier SDK.

Webhooks

Webhooks let you connect apps that are not in the catalog.

Pros

  • +Huge app catalog: Connects to more than 9,000 apps with 66,000+ triggers and actions.
  • +No coding needed: Most workflows can be built without writing code.
  • +Works with AI tools: Zapier MCP connects Claude, ChatGPT, Cursor and 230+ other AI tools to your apps.
  • +Governance built in: Offers SSO, user provisioning, permissions and observability for larger teams.

Cons

  • −Task-based billing: Costs rise with the number of tasks your workflows run each month.
  • −Add-ons priced separately: Agents and Chatbots have their own plans.
  • −Many products to learn: Zaps, Tables, Forms, Canvas, Agents and MCP can take time to understand.

Limitations & when to consider alternatives

Known limitations
  • Task limits. Each plan includes a set number of tasks per month, starting at 100 tasks.
  • Cloud service. Workflows run on Zapier's platform rather than on your own servers.
  • Features vary by plan. Advanced management tools sit on paid and enterprise tiers.
Look elsewhere when
  • You need to self-host automations on your own infrastructure.
  • You want flat pricing that does not depend on task volume.
  • You need a full developer framework rather than a no-code builder.

How to Use Zapier

  1. Sign up free

    Create an account with email or Google.

  2. Pick a trigger

    Choose the app event that should start your workflow.

  3. Add actions

    Add the steps Zapier should take in other apps, including AI steps.

  4. Turn it on

    Test the Zap and switch it on so it runs automatically.

Who is Zapier For?

Founders and small teams

People who want to automate admin without hiring developers.

Department teams

Sales, marketing, HR and support groups with repetitive tasks.

Enterprises

Organizations that need to govern automation at scale.

Frequently Asked Questions

Is Zapier free?

Yes, there is a Free plan. Paid plans add more tasks and features.

How is Zapier priced?

Pricing is based on the number of tasks you need each month, with plans named Free, Professional, Team and Enterprise. Paying yearly saves 33%.

What is Zapier MCP?

It is a connection that lets AI tools like Claude, ChatGPT and Cursor take actions in thousands of apps.

Is Zapier secure?

The site lists SOC 2 Type II and SOC 3, GDPR and CCPA compliance, SSO and an option to opt out of AI model training.

Are AI steps priced differently?

No. AI steps, code and SDK use follow the same task-based pricing model.

Zapier Alternatives

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Looking for alternatives to Zapier? Here are similar tools in the same category:

n8n Build AI agents and workflows you can see and control Make Build AI agents and app automations on a visual canvas Lindy An AI teammate that works inside Slack, email and your apps Hostinger 1-Click OpenClaw Run a private, always-on OpenClaw AI agent without setup echowin Build AI agents that answer calls and chats for your business Chatbase Build AI agents that handle support and sales on every channel

Compare Zapier with: n8n Make Lindy Hostinger 1-Click OpenClaw