Make
A visual automation platform for building workflows and AI agents across 3,000+ apps, by prompt, drag-and-drop or from an AI chat.
Key Takeaways
Build AI agents and app automations on a visual canvas
Freemium · $0 · per month · per month · per month
- Operations and marketing teams
- No-code builders
- IT teams managing automations
What is Make?
Make is an AI automation platform where you build workflows, called scenarios, on a visual canvas. Scenarios move data between apps, for example taking a new Google Sheets row and sending it to Airtable, and you can build them by prompting, dragging and dropping, or from an AI chat through the MCP server.
Make connects to 3,000+ native apps, and anything with an API can be added as a custom integration. You can add JavaScript or Python where needed, create AI agents with goals and limits, and watch everything run with observability tools. The lineup also includes Make Grid and the Maia AI assistant.
It suits anyone who can map out a process, from small teams to large companies that need SSO, role-based access and audit logs.
Who is Using Make?
Marketing and sales teams
Sync leads, campaigns and CRM data between apps.
Operations teams
Automate repetitive processes across departments.
IT and leadership
Govern who builds what and watch all automations in one place.
Key Features
- Visual Builder: Design scenarios on a canvas by prompt or drag-and-drop.
- 3,000+ Verified Apps: Connect native apps and add custom integrations for any API.
- AI Agents: Give agents goals, tools and limits, and see their reasoning.
- MCP Server: Build and run automations from Claude, ChatGPT or Gemini.
- Make Code: Add JavaScript or Python to fine-tune a workflow.
- Observability: Watch your whole automation stack live, including third-party resources.
Pricing Plans
Free
- Free forever, no card required
- 1,000 credits per month
- 1 MB data storage
- Visual workflow builder
Core
- Cheaper with annual payment
- Larger monthly credit allowance
- Extra credit bundles of 1,000 or 10,000
- Optional extra credits auto-purchasing
Pro
- Cheaper with annual payment
- Larger monthly credit allowance
- Extra credit bundles of 1,000 or 10,000
- Optional extra credits auto-purchasing
Teams
- Cheaper with annual payment
- Larger monthly credit allowance
- Extra credit bundles of 1,000 or 10,000
- Optional extra credits auto-purchasing
Enterprise
- Contact sales
- Enterprise Apps
- Advanced security controls
- 24/7 support for critical processes
- Wire transfer payment
Which Make plan should you pick?
Try the Free plan first. The site mentions Core, Pro and Teams plans for growing usage, Enterprise for company-wide needs, and a Start-up Plan with 50% off Business for companies under 20 employees. Annual payment costs less than monthly.
Building and testing your first automations.
Individuals running regular automations.
Heavier users with more complex scenarios.
Teams building automations together.
Organizations rolling out automation company-wide.
Make Use Cases
Spreadsheet to database sync
Send new Google Sheets rows into Airtable automatically.
Outcome: Data stays in sync without copy and paste.
AI agent workflows
Set up an agent with goals and tools to handle a business task.
Outcome: Routine decisions handled with visible reasoning.
Company-wide automation
Let each team build scenarios under shared governance.
Outcome: Fewer manual processes across the business.
How Make fits into your stack
Apps
3,000+ native apps, including Google Sheets, Airtable and Pipedrive, plus custom apps via API.
AI chats
The MCP server works with Claude, ChatGPT and Gemini.
Platform API
300+ REST API endpoints let you manage Make itself.
Pros
- +Free plan with no time limit: You can build and run real automations without a card.
- +Visual building: Scenarios are laid out on a canvas, so processes are easy to follow.
- +Broad app support: Connects to 3,000+ native apps and any service with an API.
- +Code when you need it: JavaScript or Python can be added to fine-tune steps.
Cons
- −Credits run out: Scenarios stop running when credits are used up until more are added.
- −Credits expire: Unused credits expire at the end of the term.
- −Pricing takes study: Credit use varies by action, which can make costs harder to predict.
Limitations & when to consider alternatives
- Free plan limits. The Free plan includes 1,000 credits per month.
- Usage allowance scales with credits. Data transfer and storage depend on how many credits you buy.
- Enterprise apps on top tiers. Complex apps like Workday and ServiceNow are listed as Enterprise Apps.
- You need to self-host automations on your own servers.
- You want a flat monthly price without credit counting.
- You need a tool built only for developers writing code.
How to Use Make
Sign up free
Create a Make account; no card is needed.
Create a scenario
Pick a trigger app and add the steps you want.
Add AI or code
Insert AI agents or custom code where helpful.
Run and monitor
Turn on the scenario and watch it run live.
Who is Make For?
Non-developers
Anyone comfortable mapping steps and conditions in a process.
Startups
Companies under 20 employees may qualify for the Start-up Plan.
Enterprises
Large companies needing SSO, audit logs and compliance.
Frequently Asked Questions
Is there a free plan?
Yes. The Free plan has no time limit, needs no card and includes 1,000 credits per month.
What are credits?
Credits are Make's billing unit. Most actions in a scenario use 1 credit, while some AI features use more.
What happens if I run out of credits?
Scenarios stop until credits are added. You can buy extra credits or upgrade your plan.
Do I need a developer?
No. You can build by prompt, drag-and-drop or from an AI chat, and add code only if you want.
Is Make secure?
Make is GDPR compliant and SOC 2 Type II and SOC 3 certified, with encryption, SSO and audit logs.
Make Alternatives
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