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Make vs Zapier

A side-by-side look at Make and Zapier: ratings, pricing, features, pros and cons.

Make

Build AI agents and app automations on a visual canvas

Freemium $9/mo
Zapier

Connect 9,000+ apps and automate work with AI workflows

Freemium $19.99/mo
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At a glance

Feature
Make
Zapier
Pricing modelFreemiumFreemium
Pricing$9/mo$19.99/mo
Free planNoNo
CategoryAI Agents & AutomationAI Agents & Automation
PlatformsWeb, APIWeb, API
Best forOperations and marketing teams, No-code buildersSmall business owners, Operations and RevOps teams
CompanyCelonis, Inc.—

Key Features

Make
  • Visual Builder: Design scenarios on a canvas by prompt or drag-and-drop.
  • 3,000+ Verified Apps: Connect native apps and add custom integrations for any API.
  • AI Agents: Give agents goals, tools and limits, and see their reasoning.
  • MCP Server: Build and run automations from Claude, ChatGPT or Gemini.
  • Make Code: Add JavaScript or Python to fine-tune a workflow.
  • Observability: Watch your whole automation stack live, including third-party resources.
Zapier
  • Zap workflows: Build automated workflows that react to triggers and take actions across apps.
  • App integrations: Connect more than 9,000 apps, including Salesforce, HubSpot, Slack and Zendesk.
  • Zapier MCP: Let AI tools like Claude, ChatGPT and Cursor act in your apps without sharing passwords or API keys.
  • Tables and Forms: Store workflow data and capture inputs that start automations.
  • Agents and Chatbots: Create AI assistants for tasks and chatbots that answer customer questions.
  • Security controls: Includes SOC 2 Type II, GDPR and CCPA compliance, SSO and an AI model opt-out.

Pricing Plans

Make
  • Free$0
  • Coreper month
  • Proper month
  • Teamsper month
  • Enterprise
Zapier
  • Free$0
  • Professionalper month
  • Teamper month
  • Enterprise

Best For

Make
Operations and marketing teamsNo-code buildersIT teams managing automations
Zapier
Small business ownersOperations and RevOps teamsIT and support teams

Pros & Cons

Make
  • +Free plan with no time limit: You can build and run real automations without a card.
  • +Visual building: Scenarios are laid out on a canvas, so processes are easy to follow.
  • +Broad app support: Connects to 3,000+ native apps and any service with an API.
  • +Code when you need it: JavaScript or Python can be added to fine-tune steps.
  • −Credits run out: Scenarios stop running when credits are used up until more are added.
  • −Credits expire: Unused credits expire at the end of the term.
  • −Pricing takes study: Credit use varies by action, which can make costs harder to predict.
Zapier
  • +Huge app catalog: Connects to more than 9,000 apps with 66,000+ triggers and actions.
  • +No coding needed: Most workflows can be built without writing code.
  • +Works with AI tools: Zapier MCP connects Claude, ChatGPT, Cursor and 230+ other AI tools to your apps.
  • +Governance built in: Offers SSO, user provisioning, permissions and observability for larger teams.
  • −Task-based billing: Costs rise with the number of tasks your workflows run each month.
  • −Add-ons priced separately: Agents and Chatbots have their own plans.
  • −Many products to learn: Zaps, Tables, Forms, Canvas, Agents and MCP can take time to understand.

Frequently Asked Questions

How does Make pricing compare to Zapier?

Make: $9/mo. Zapier: $19.99/mo. See each tool's plans above for what every tier includes.

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