Brandwatch vs Sprout Social
A side-by-side look at Brandwatch and Sprout Social: ratings, pricing, features, pros and cons.
Brandwatch
Track what people say online and manage your brand's social channels
Contact for Pricing
Contact sales
At a glance
| Feature | Brandwatch | SSprout Social |
|---|---|---|
| Pricing model | Contact for Pricing | Free Trial |
| Pricing | Contact sales | $79/mo per seat |
| Free plan | No | No |
| Category | Marketing & Sales | Marketing & Sales |
| Platforms | Web | Web, iOS, Android, API |
| Best for | Market researchers and analysts, Social media and content teams | Social media managers, Agencies handling many brands |
| Company | Brandwatch (a Cision company) | Sprout Social, Inc. |
Key Features
Brandwatch- Consumer Intelligence: Research what consumers say about your brand, market and rivals across a huge archive.
- Social Media Management: Plan, approve and publish posts, and reply to people from one inbox.
- Influencer Marketing: Find creators, manage relationships and report on campaigns end to end.
- Search Intelligence: Track consumer intent and your visibility across search and AI answers.
- Iris AI: Built-in AI that helps make sense of large sets of conversation data.
- Real-time alerts: Get warned early about threats to your brand across 100M+ sources.
SSprout Social
- Publishing: Plan and schedule posts across networks, with suggested send times.
- Smart Inbox: Handle comments, messages and reviews from all profiles in one feed.
- Trellis AI agent: Get inbox briefings, report summaries and drafted replies from AI.
- Analytics: Track profile and post results and benchmark against competitors.
- Listening: Spot trends and sentiment shifts in public conversations, with spike alerts.
- Influencer marketing: Find brand-safe creators and run campaigns from start to finish.
Pricing Plans
Brandwatch- Consumer Intelligence
- Social Media Management
- Influencer Marketing
SSprout Social
- Essentials$79 per user per month
- Standard$199 per user per month
- Professional$299 per user per month
- Advanced$399 per user per month
- Enterprise
Best For
BrandwatchSSprout Social
Pros & Cons
Brandwatch- +Broad suite: Listening, publishing, engagement and influencer work sit in one product family.
- +Large data reach: Alerts can watch over 100 million sources for brand risks.
- +Creator database: Influencer search covers more than 30 million creators.
- +Custom dashboards: Researchers can segment audiences and conversations their own way.
- −No public prices: You must book a demo to learn what it costs.
- −Built for big teams: The range of tools may be more than a small business needs.
- −Several products to learn: Each part of the suite has its own workflows to master.
SSprout Social
- +All-in-one workflow: Publishing, inbox, reports and listening live in one tool.
- +AI included: Every plan gets Trellis with 100 AI credits per seat each month.
- +Long free trial: You can test it for 30 days with no credit card.
- +Mobile apps: iOS and Android apps are included on every plan.
- −Priced per seat: Costs rise quickly as you add team members.
- −Key tools cost extra: Premium Analytics, Listening and Employee Advocacy are add-ons.
- −Profile caps on lower plans: Essentials and Standard allow only 5 social profiles.
Frequently Asked Questions
How does Brandwatch pricing compare to Sprout Social?
Brandwatch: Contact sales. Sprout Social: $79/mo per seat. See each tool's plans above for what every tier includes.