Sprout Social
Sprout Social is a social media management platform for scheduling posts, answering messages, tracking performance and listening to online trends.
Key Takeaways
Plan, publish, reply and report on social from one place
Free Trial · $79 per user per month · $199 per user per month · $299 per user per month · $399 per user per month
- Social media managers
- Agencies handling many brands
- Customer care teams
What is Sprout Social?
Sprout Social is a platform for teams that run brand accounts on social media. It brings planning, scheduling, customer replies, analytics and listening into one workspace, so you don’t have to jump between networks.
You can schedule content across networks such as Facebook, Instagram, LinkedIn, X, Threads, Pinterest and TikTok, and handle messages and reviews in a shared Smart Inbox. Every plan includes Trellis, an AI agent that briefs you on your inbox, summarizes reports and drafts replies. Add-ons cover premium analytics, listening, employee advocacy and influencer marketing.
Sprout fits small businesses, agencies and large companies with dedicated social or customer care teams. You can try it free for 30 days without a credit card, and there are iOS and Android apps for working on the go.
Who is Using Sprout Social?
Social media teams
Schedule content and keep every brand profile active.
Customer care agents
Answer social messages and reviews quickly from one inbox.
Marketing leaders
Use reports to show the business impact of social.
Key Features
- Publishing: Plan and schedule posts across networks, with suggested send times.
- Smart Inbox: Handle comments, messages and reviews from all profiles in one feed.
- Trellis AI agent: Get inbox briefings, report summaries and drafted replies from AI.
- Analytics: Track profile and post results and benchmark against competitors.
- Listening: Spot trends and sentiment shifts in public conversations, with spike alerts.
- Influencer marketing: Find brand-safe creators and run campaigns from start to finish.
Pricing Plans
Essentials
- Billed annually ($99 per seat billed monthly)
- Up to 5 social profiles
- Optimal send times
- Profile and post-level reporting
- Trellis AI agent
Standard
- Annual billing
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
- Annual billing
- Everything in Standard
- Unlimited social profiles
- Message tagging
- Competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Annual billing
- Everything in Professional
- Enhance Reply by AI Assist
- Sentiment in Smart Inbox and Reviews
- Sprout API and helpdesk integrations
- Message Spike Alerts
Enterprise
- Custom pricing, schedule a demo
- Everything in Advanced
- White-glove onboarding
- Tailored plan
- SSO setup support
- Priority customer support
Which Sprout Social plan should you pick?
Essentials suits solo pros who mainly publish. Standard adds an inbox and monitoring for small teams with up to 5 profiles, Professional (most popular) unlocks unlimited profiles and deeper insights, and Advanced adds the API, sentiment and team reports.
Solo social pros focused on publishing.
Small teams managing a few profiles.
Teams with many profiles and high engagement.
Cross-functional teams with complex workflows.
Large organizations with big social operations.
Sprout Social Use Cases
Run a content calendar
Schedule posts for several networks and collaborate on approvals.
Outcome: A steady posting schedule without manual work each day.
Social customer care
Route and answer DMs and comments in the Smart Inbox with AI-drafted replies.
Outcome: Faster replies and more consistent service.
Competitor benchmarking
Compare your performance with rivals using built-in reports.
Outcome: Clear evidence of where your strategy is working.
How Sprout Social fits into your stack
Social networks
Integrates with Facebook, X, Instagram, LinkedIn, Threads, Pinterest and TikTok.
CRM and helpdesk
Salesforce integration, plus the Sprout API and helpdesk integrations on Advanced.
Mobile
iOS and Android apps are included on all plans.
Pros
- +All-in-one workflow: Publishing, inbox, reports and listening live in one tool.
- +AI included: Every plan gets Trellis with 100 AI credits per seat each month.
- +Long free trial: You can test it for 30 days with no credit card.
- +Mobile apps: iOS and Android apps are included on every plan.
Cons
- −Priced per seat: Costs rise quickly as you add team members.
- −Key tools cost extra: Premium Analytics, Listening and Employee Advocacy are add-ons.
- −Profile caps on lower plans: Essentials and Standard allow only 5 social profiles.
Limitations & when to consider alternatives
- Annual billing for headline prices. Listed prices assume annual billing
- monthly costs more.
- API on higher tiers. The Sprout API and helpdesk integrations start at the Advanced plan.
- AI credit limits. Trellis credits reset monthly, and more need the Trellis Plus add-on.
- You need a free plan for a single user
- You want a low-cost tool just for scheduling posts
- You need unlimited users without per-seat pricing
How to Use Sprout Social
Start a free trial
Sign up with your email for 30 days free, no card needed.
Connect your profiles
Link the social accounts you want to manage.
Schedule and engage
Plan posts and work through messages in the Smart Inbox.
Review reports
Check analytics and ask Trellis for a quick summary.
Who is Sprout Social For?
Small and midsize businesses
Teams that need one place to run their social presence.
Agencies
Firms managing social for many clients at once.
Enterprises
Large companies needing SSO, onboarding help and custom plans.
Frequently Asked Questions
Does Sprout Social have a free plan?
No free plan is listed, but you can try it free for 30 days without a credit card.
How much does Sprout Social cost?
Plans start at $79 per seat per month for Essentials on annual billing, with Standard at $199, Professional at $299 and Advanced at $399 per seat per month.
What is Trellis?
Trellis is Sprout's AI agent. Every plan gets 100 credits per seat each month, and Trellis Plus adds 1,000 credits for $28 per seat per month on annual billing.
Is there a mobile app?
Yes. Every plan includes the mobile app for iOS and Android.
Can I add listening or advanced analytics?
Yes. Premium Analytics and Listening are add-ons available on the Standard plan and up.
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