Sprout Social vs vidIQ
A side-by-side look at Sprout Social and vidIQ: ratings, pricing, features, pros and cons.
At a glance
| Feature | SSprout Social |  vidIQ |
|---|---|---|
| Pricing model | Free Trial | Freemium |
| Pricing | $79/mo per seat | $16.58/mo |
| Free plan | No | No |
| Category | Marketing & Sales | Marketing & Sales |
| Platforms | Web, iOS, Android, API | Web, Chrome |
| Best for | Social media managers, Agencies handling many brands | YouTube creators, Instagram Reels creators |
| Company | Sprout Social, Inc. | vidIQ |
Key Features
SSprout Social
- Publishing: Plan and schedule posts across networks, with suggested send times.
- Smart Inbox: Handle comments, messages and reviews from all profiles in one feed.
- Trellis AI agent: Get inbox briefings, report summaries and drafted replies from AI.
- Analytics: Track profile and post results and benchmark against competitors.
- Listening: Spot trends and sentiment shifts in public conversations, with spike alerts.
- Influencer marketing: Find brand-safe creators and run campaigns from start to finish.
vidIQ- Trending Keywords: Find keywords with real search volume, competition scores and AI suggestions.
- Personalized Daily Ideas: Get video ideas tuned to your channel and niche.
- Thumbnails Maker: Create thumbnails from AI templates and A/B test them.
- AI Video Content Generator: Write scripts and clip long videos into Shorts, TikToks and Reels.
- AI YouTube Coach: Get channel reviews and tailored growth plans.
- vidIQ MCP: Use vidIQ data inside Claude, ChatGPT, Cursor and other AI tools.
Pricing Plans
SSprout Social
- Essentials$79 per user per month
- Standard$199 per user per month
- Professional$299 per user per month
- Advanced$399 per user per month
- Enterprise
vidIQ- Free$0
- Boost$16.58 per month
- MAX$39 per month
- Enterprise
Best For
SSprout Social
vidIQPros & Cons
SSprout Social
- +All-in-one workflow: Publishing, inbox, reports and listening live in one tool.
- +AI included: Every plan gets Trellis with 100 AI credits per seat each month.
- +Long free trial: You can test it for 30 days with no credit card.
- +Mobile apps: iOS and Android apps are included on every plan.
- −Priced per seat: Costs rise quickly as you add team members.
- −Key tools cost extra: Premium Analytics, Listening and Employee Advocacy are add-ons.
- −Profile caps on lower plans: Essentials and Standard allow only 5 social profiles.
vidIQ- +Free tier: The Free plan includes 150 AI credits a month and core tools.
- +All-in-one workflow: Ideas, keywords, scripts, thumbnails and clipping live in one app.
- +Browser extension: See SEO scores, tags and view velocity right on YouTube.
- +Works with AI chats: vidIQ MCP is available on every plan, including Free.
- −Credits are limited: Even paid plans run on monthly AI credit allowances.
- −Prices vary by region: The site notes local pricing may differ from US list prices.
- −Multi-channel needs Enterprise: Teams or more than 3 channels need an Enterprise plan.
Frequently Asked Questions
How does Sprout Social pricing compare to vidIQ?
Sprout Social: $79/mo per seat. vidIQ: $16.58/mo. See each tool's plans above for what every tier includes.