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Sprout Social vs TubeMagic

A side-by-side look at Sprout Social and TubeMagic: ratings, pricing, features, pros and cons.

Sprout Social

Plan, publish, reply and report on social from one place

Free Trial $79/mo per seat
TubeMagic

Research, script and optimize YouTube videos with AI

Paid $41/mo
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At a glance

Feature
Sprout Social
TubeMagic
Pricing modelFree TrialPaid
Pricing$79/mo per seat$41/mo
Free planNoNo
CategoryMarketing & SalesMarketing & Sales
PlatformsWeb, iOS, Android, APIWeb, ChatGPT, Claude, Cursor, VS Code
Best forSocial media managers, Agencies handling many brandsYouTube creators, Faceless channel owners
CompanySprout Social, Inc.Tube Magic LLC

Key Features

Sprout Social
  • Publishing: Plan and schedule posts across networks, with suggested send times.
  • Smart Inbox: Handle comments, messages and reviews from all profiles in one feed.
  • Trellis AI agent: Get inbox briefings, report summaries and drafted replies from AI.
  • Analytics: Track profile and post results and benchmark against competitors.
  • Listening: Spot trends and sentiment shifts in public conversations, with spike alerts.
  • Influencer marketing: Find brand-safe creators and run campaigns from start to finish.
TubeMagic
  • Video Research: Find videos that beat their channel average, with an outlier score and date and length filters.
  • Script Writer: Writes scripts from 100 words up to about 3,000 words using ten script frameworks.
  • Hook options: Each script comes with its own hook plus two alternatives to swap in.
  • Inspiration sources: Add up to three YouTube videos, articles or PDFs as context.
  • Titles, descriptions and tags: Generate metadata for each upload, in the language you write in.
  • Thumbnail Generator: Create thumbnails, at 20 credits each.

Pricing Plans

Sprout Social
  • Essentials$79 per user per month
  • Standard$199 per user per month
  • Advanced$399 per user per month
  • Enterprise
TubeMagic

Best For

Sprout Social
Social media managersAgencies handling many brandsCustomer care teams
TubeMagic
YouTube creatorsFaceless channel ownersVideo agencies

Pros & Cons

Sprout Social
  • +All-in-one workflow: Publishing, inbox, reports and listening live in one tool.
  • +AI included: Every plan gets Trellis with 100 AI credits per seat each month.
  • +Long free trial: You can test it for 30 days with no credit card.
  • +Mobile apps: iOS and Android apps are included on every plan.
  • −Priced per seat: Costs rise quickly as you add team members.
  • −Key tools cost extra: Premium Analytics, Listening and Employee Advocacy are add-ons.
  • −Profile caps on lower plans: Essentials and Standard allow only 5 social profiles.
TubeMagic
  • +All tools in one plan: A single Premium plan unlocks every tool.
  • +Outlier research: Spot videos that beat their channel average before choosing a topic.
  • +Model choice: Pick between included and premium AI models for scripts.
  • +Works in your AI chat: The MCP connection brings TubeMagic into ChatGPT, Claude and Cursor.
  • −No free trial: Trials are paused, though there is a 30-day money-back guarantee.
  • −Credits for premium models: Premium models, chat and thumbnails use a yearly credit balance.
  • −Yearly price shown: The listed rate is billed annually.

Frequently Asked Questions

How does Sprout Social pricing compare to TubeMagic?

Sprout Social: $79/mo per seat. TubeMagic: $41/mo. See each tool's plans above for what every tier includes.

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