Brandwatch
Brandwatch is an enterprise social suite for consumer research, social media management, influencer marketing and search intelligence, with its Iris AI built in.
Key Takeaways
Track what people say online and manage your brand's social channels
Contact for Pricing · Contact sales
- Market researchers and analysts
- Social media and content teams
- PR, comms and agency teams
What is Brandwatch?
Brandwatch is a suite of tools for big brands and agencies that need to understand and talk to their audience online. It is part of Cision and is built around four products: Consumer Intelligence, Social Media Management, Influencer Marketing and Search Intelligence.
With it you can search a large archive of public consumer opinion, build custom dashboards, set real-time alerts for brand threats across more than 100 million sources, plan organic and paid posts in one calendar, and answer messages from one social inbox. The influencer product lets you search a database of over 30 million creators and report on campaigns. Its Iris AI helps sort and summarize large volumes of data.
It fits market researchers, social media managers, PR teams and agencies at larger companies. Plans are quoted after a demo rather than listed on the site.
Who is Using Brandwatch?
Market researchers
Study consumer opinion and trends to guide product and brand decisions.
Social media managers
Run publishing, approvals and community replies for many channels.
PR and comms teams
Watch for crises and respond quickly when sentiment shifts.
Key Features
- Consumer Intelligence: Research what consumers say about your brand, market and rivals across a huge archive.
- Social Media Management: Plan, approve and publish posts, and reply to people from one inbox.
- Influencer Marketing: Find creators, manage relationships and report on campaigns end to end.
- Search Intelligence: Track consumer intent and your visibility across search and AI answers.
- Iris AI: Built-in AI that helps make sense of large sets of conversation data.
- Real-time alerts: Get warned early about threats to your brand across 100M+ sources.
Pricing Plans
Consumer Intelligence
- Contact sales for a quote
- Search a large archive of consumer opinion
- Custom dashboards to segment audiences
- AI analysis at scale
- Automated reports and alerts
Social Media Management
- Contact sales for a quote
- Manage all social channels in one place
- Shared calendar for organic and paid posts
- Central social CRM for engagement
- Social listening and competitor benchmarks
Influencer Marketing
- Contact sales for a quote
- Search a database of 30M+ creators
- Manage influencer relationships
- Run multichannel campaigns
- Measure and report on results
Which Brandwatch plan should you pick?
Brandwatch offers standard to enterprise plans for each solution. Pick Consumer Intelligence for research, Social Media Management for publishing and engagement, or Influencer Marketing for creator campaigns, then confirm the tier on a demo call.
Researchers and analysts looking for market insight.
Social media managers and content marketers.
Influencer marketers and agencies.
Brandwatch Use Cases
Crisis monitoring
Set alerts on brand mentions and watch for sudden spikes in negative talk.
Outcome: Faster, better-informed responses before issues grow.
Content planning
Use listening data to shape posts in a shared content calendar.
Outcome: Content that reflects what your audience cares about.
Influencer campaigns
Search creators, manage outreach and track campaign results in one place.
Outcome: Clear reporting on which creators drove results.
How Brandwatch fits into your stack
Social networks
Works with major networks such as Facebook, Instagram, YouTube, Twitter and LinkedIn.
Integrations
Offers integrations for areas like employee advocacy and user-generated content.
Cision
Brandwatch is part of Cision, which offers solutions for global enterprises.
Pros
- +Broad suite: Listening, publishing, engagement and influencer work sit in one product family.
- +Large data reach: Alerts can watch over 100 million sources for brand risks.
- +Creator database: Influencer search covers more than 30 million creators.
- +Custom dashboards: Researchers can segment audiences and conversations their own way.
Cons
- −No public prices: You must book a demo to learn what it costs.
- −Built for big teams: The range of tools may be more than a small business needs.
- −Several products to learn: Each part of the suite has its own workflows to master.
Limitations & when to consider alternatives
- Sales-led buying. There is no self-serve sign-up or listed plan price on the site.
- No free plan. The site offers a free demo, not a free tier.
- Separate solutions. Plans are offered per solution, so full coverage may mean buying several.
- You need a low-cost scheduler for a few social accounts
- You want to see prices and sign up without talking to sales
- You only need simple post analytics, not deep research
How to Use Brandwatch
Book a demo
Fill in the demo form and choose the solution you're interested in.
Pick your solutions
Agree on the products and plan tier with the Brandwatch team.
Connect channels
Link your social accounts and set up the searches you want to track.
Build dashboards
Create dashboards, alerts and reports for your team.
Who is Brandwatch For?
Enterprise brands
Large companies that manage many channels and need deep audience data.
Agencies
Teams that run social and influencer work for several clients.
Insights teams
Analysts who report on consumer trends to the wider business.
Frequently Asked Questions
How much does Brandwatch cost?
Prices aren't listed on the website. You request a demo and get a quote for the solution and tier you need.
Is there a free plan?
No free plan is shown. The site offers a free demo of the products.
What does Brandwatch do?
It helps brands research consumer opinion, manage social channels, run influencer programs and track search visibility.
Who owns Brandwatch?
The site describes Brandwatch as a Cision company.
Which social networks does it support?
The site names Facebook, Instagram, YouTube, Twitter and LinkedIn among the networks it works with.
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