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Pictory

Video & Media AI Avatars Video Editing Video Generation Updated October 31, 2026

An AI video generator with a video agent that plans scripts and scenes from text, URLs, slides, audio or images, then lets you refine before export.

#text to video #video generator #ai avatars #marketing #subtitles Web API

Key Takeaways

What it is

Turn scripts, links, slides or ideas into finished videos

Pricing

Free Trial · $25 per month · $35 per month · $119 per month

Best for
  • Marketers and social media managers
  • Trainers and educators
  • Course and YouTube creators

What is Pictory?

Pictory is an AI video generator for people who want to make videos without filming or timeline editing. You can start from a one-line idea, a script, an article URL, a PowerPoint, a PDF, audio or images, and the Pictory 3 video agent drafts the script, scenes and a preview.

You then refine the result in chat or in the scene editor before generating the final video. Pictory adds captions, AI voices from ElevenLabs, translations, music, stock footage from Getty Images and Storyblocks, and AI avatars. Its AI Studio generates images and short clips with models such as Veo 3.1 and Nano Banana, and brand kits keep fonts and logos consistent.

It suits marketers, trainers, educators, course creators and social media managers, with team workspaces and an API for scale.

Who is Using Pictory?

Marketing teams

Make ads, promos and social clips from existing content.

Learning and development teams

Turn slides and documents into training videos.

Content creators

Repurpose blogs and podcasts into YouTube and social videos.

Key Features

  • AI video agent: Describe a video and the agent prepares the script, scenes and a preview for you to refine.
  • Text-to-Video Conversion: Turn prompts, scripts, articles and blog posts into videos.
  • Scripted Video Editing: Edit a video scene by scene, or by editing its text.
  • AI Voice Over: Add multilingual AI voices from ElevenLabs, or clone your own voice on higher plans.
  • Brand Customization: Import your brand from a website, document or logo and apply it to every scene.
  • Captions and translation: Create automatic subtitles and export them as .srt, .vtt or txt.

Pricing Plans

Starter

$25 per month
  • Billed annually ($29 billed monthly)
  • 2,000 credits per month
  • Up to 30 minutes of video per month
  • 1 user and 1 brand kit
  • AI video agent and AI Studio
  • Stock avatars and ElevenLabs voices
Popular

Professional

$35 per month
  • Billed annually ($59 billed monthly)
  • 6,000 credits per month
  • Up to 90 minutes of video per month
  • Cloned avatars and voice clones
  • Custom brand fonts
  • 5 brand kits

Teams

$119 per month
  • Billed annually ($199 billed monthly)
  • 18,000 credits per month
  • Up to 300 minutes of video per month
  • 3+ users
  • Shared brand assets and collaboration
  • 10 brand kits

Enterprise

  • Custom pricing
  • Custom AI credits
  • Single Sign On (SSO)
  • SCORM export
  • Dedicated account manager
  • Priority support

Which Pictory plan should you pick?

Starter suits a single creator making up to 30 minutes of video a month. Professional, marked most popular, triples the credits and adds cloned avatars, voice clones and custom fonts. Teams adds 3+ users and shared brand assets, and Enterprise adds SSO, SCORM export and a dedicated account manager.

Starter

Solo creators making a few videos a month.

Professional

Regular creators who want their own voice or avatar.

Teams

Teams producing video together.

Enterprise

Large organizations and training departments.

Pictory Use Cases

Blog to video

Paste an article URL and let Pictory build a matching video.

Outcome: A shareable video version of written content.

Training videos

Convert a PowerPoint into a narrated video with captions.

Outcome: Training material ready to share or host.

Podcast clips

Turn audio recordings into videos with visuals and subtitles.

Outcome: Podcast content that works on video platforms.

How Pictory fits into your stack

API

The Pictory Video API lets you automate video creation at scale.

Learning systems

Enterprise plans include SCORM export for LMS use.

Exports

Subtitles export as .srt, .vtt or txt files.

Pros

  • +Many starting points: Build videos from ideas, scripts, URLs, slides, PDFs, audio or images.
  • +All features on every plan: Every plan gets the same AI models and toolkit, with differences in credits and seats.
  • +Large stock library: Plans include millions of royalty-free clips from Getty Images and Storyblocks.
  • +Free trial without a card: The trial includes 300 credits and needs no credit card.

Cons

  • −Minute caps: Starter allows up to 30 minutes of video per month.
  • −Avatar and voice clones cost more: Cloned avatars and voice clones start on the Professional plan.
  • −Teams plan is pricey: Collaboration features start at $119 per month billed annually.

Limitations & when to consider alternatives

Known limitations
  • Credit based. All AI features draw from one shared pool of credits.
  • Single user on Starter. Starter and Professional are for 1 user, while Teams starts at 3 users.
  • Enterprise extras gated. SSO, SCORM export and quizzes are only on Enterprise.
Look elsewhere when
  • You need a full manual timeline editor for complex productions.
  • You want unlimited video minutes on a low budget.
  • You need to film and edit live camera footage as your main workflow.

How to Use Pictory

  1. Describe the video

    Type an idea or add a script, URL, slides, audio or images.

  2. Answer setup questions

    Tell the agent about length, style and audience.

  3. Review script and scenes

    Check the draft script and scene plan the agent prepared.

  4. Refine and generate

    Adjust by chat or in the editor, then generate the final video.

Who is Pictory For?

Non-editors

People who need videos but have no filming or editing skills.

Training and education teams

Groups that turn documents and slides into lessons.

Agencies and marketing teams

Teams producing branded videos in volume.

Frequently Asked Questions

Is Pictory free?

There is a free trial with 300 credits and no credit card required. Ongoing use needs a paid plan.

How much does Pictory cost?

Billed annually, Starter is $25 per month, Professional is $35 and Teams is $119. Monthly billing is $29, $59 and $199. Enterprise is custom.

What are credits?

Credits are a shared pool used by all of Pictory's AI features. Annual plans grant all credits upfront.

Do I pay royalties for stock visuals or music?

Plans include access to royalty-free videos from Getty Images and Storyblocks.

What AI models does Pictory use?

It lists image models such as Nano Banana and Seedream, video models such as Veo 3.1, and ElevenLabs for voices.

Pictory Alternatives

Compare all

Looking for alternatives to Pictory? Here are similar tools in the same category:

VEED Create, edit and subtitle videos in your browser with AI Topaz Video Upscale, sharpen and smooth video footage with AI models Shuffll Engage Create personalized marketing videos for each customer or segment Kinetix AI models that turn human motion into 3D animation and video Klap Cut long videos into vertical clips for TikTok, Reels and Shorts invideo AI Edit and generate videos by telling AI agents what you want

Compare Pictory with: VEED Topaz Video Shuffll Engage Kinetix