Durable
Durable builds a business website with AI in seconds, then adds SEO and GEO, bookings, reviews, a CRM and AI agents to help you win customers.
Key Takeaways
Launch a small business website and get found with AI
Freemium · $0 · $25 per month · $49 per month
- Local service businesses
- Solo consultants and coaches
- Owners without web design skills
What is Durable?
Durable is an AI business builder for small service businesses. Answer a few questions and it generates a working website, logo and starter content, so you can be online in about 30 seconds.
After launch, the same app helps you get customers. It handles SEO and GEO so you show up on Google and in AI answers like ChatGPT, collects reviews, lets clients book services from your site and keeps leads in a built-in CRM. AI agents can write blog posts, reply to leads and reviews, research competitors and create on-brand images, with an AI assistant available around the clock.
It suits coaches, cleaners, landscapers, photographers, consultants and other owners who want one tool instead of stitching several together.
Who is Using Durable?
Home service pros
Landscapers, cleaners and handymen who need a site and bookings.
Health and wellness providers
Trainers and beauty or wellness businesses taking appointments.
Consultants and creatives
Professionals who want a polished site and steady leads.
Key Features
- AI Website Builder: Generates a mobile-ready business website with hosting and analytics.
- SEO and GEO: Optimizes your site and business profile so you appear on Google and in AI answers.
- Bookings: Customers book services from your site, synced to your calendar.
- CRM: Keeps leads and customers in one place and can reply to leads automatically.
- AI image studio: Creates on-brand images for logos, ads and your website.
- AI agents: Publish blogs, request reviews, research competitors and answer business questions.
Pricing Plans
Free
- Free forever
- SEO-optimized website preview
- 300 AI credits to try
- CRM for up to 10 customers
- Basic help center support
Launch
- $22/mo when billed yearly
- Professional website with hosting and unlimited traffic
- Advanced SEO and GEO
- Free custom domain up to $20 value
- Unlimited bookings with calendar sync
- 1,000 AI credits per month
Grow
- $41/mo when billed yearly
- Everything in Launch
- Personalized expert onboarding
- Unlimited team members
- Automatic site translation
- 5,000 AI credits per month and $40 domain credit
Which Durable plan should you pick?
Use Free to test an idea. Launch at $25 per month is the main plan for going live with your own domain, bookings and 1,000 AI credits, while Grow at $49 per month adds unlimited team members, translation and 5,000 credits. Paying yearly lowers both prices.
Testing a business idea before going live.
Owners ready to launch and get booked online.
Growing businesses with staff or multilingual customers.
Durable Use Cases
Getting online quickly
Generate a site, logo and copy from a short description.
Outcome: A live website in minutes.
Showing up in local search
Connect your Google Business Profile and turn on SEO and GEO.
Outcome: Better visibility on Google and AI assistants.
Taking bookings
Add booking to your site with intake questions.
Outcome: Clients schedule themselves around the clock.
How Durable fits into your stack
Google Business Profile
Connects to your profile as part of the SEO and GEO setup.
Domains
Register a free domain or connect one you already own.
Calendar
Bookings sync with your calendar on paid plans.
Pros
- +Fast start: A site with a logo can be ready in about 30 seconds.
- +Free plan to test ideas: You can preview a site and try 300 AI credits at no cost.
- +All-in-one: Website, SEO, bookings, reviews and CRM live in a single app.
- +Free domain: Paid plans include a free custom domain up to a set value.
Cons
- −Not built for e-commerce: The FAQ says Durable is not designed specifically for online stores.
- −Limited code control: As a no-code tool it offers little HTML customization.
- −AI credits are capped: Each plan has a monthly credit limit for AI work.
Limitations & when to consider alternatives
- Free plan cannot go live on a custom domain. Free gives a private preview and up to 10 CRM customers.
- Translation is Grow-only. Automatic multilingual sites come with the higher tier.
- You need a full online store with large product catalogs
- You want deep control over your site's HTML and code
How to Use Durable
Start for free
Sign up and describe your business.
Review your site
Edit the generated pages, services and images.
Pick a plan and domain
Upgrade to go live on your own domain.
Turn on growth tools
Connect SEO and GEO, bookings, reviews and the CRM.
Who is Durable For?
Non-technical owners
People who want a business site without learning web design.
Small teams
Businesses that want marketing, bookings and leads in one app.
Frequently Asked Questions
Is Durable free?
Yes, there is a free plan with a website preview, 300 AI credits and a CRM for up to 10 customers.
How much do paid plans cost?
Launch is $25 per month and Grow is $49 per month, or $22 and $41 per month when billed yearly.
Does a custom domain cost extra?
No, a custom domain is included free with every subscription, and you can also connect an existing one.
Can I build an online store?
Durable is not designed specifically for e-commerce, though it now lets customers buy directly from your site through its Sell feature.
Can I edit the HTML?
Only in a limited way. Durable is a no-code builder, with custom code available on paid plans.
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Compare Durable with: Woebot Health Superhuman SheetAI Rytr