Asana
Asana is a work management platform with built-in AI: prebuilt AI Teammates, an AI chief of staff called Asana Dash, and no-code automations in AI Studio.
Key Takeaways
Project management where your team and AI agents share one plan
Freemium · $0 · $10.99 per user per month · $24.99 per user per month
- Cross-functional teams
- Marketing and operations teams
- Enterprises and agencies
What is Asana?
Asana is a project and work management platform that teams use to plan tasks, projects, goals and workflows. Its newer AI layer, called Agentic Work Management, lets people and AI agents work from the same plan on top of Asana’s Work Graph.
You get more than 30 prebuilt AI Teammates for areas such as marketing, operations and IT, plus industry-specific ones. Asana Dash acts as an AI chief of staff that routes work and suggests your next step from meetings, Slack and email. AI Studio builds no-code automations to take in requests, sort tasks and send alerts, and connectors let you work in Asana from ChatGPT, Claude or Gemini.
It suits small teams up to large enterprises, agencies and nonprofits that run cross-functional work.
Who is Using Asana?
Marketing teams
Run campaigns, product launches and creative operations.
Operations and IT
Handle intake, requests and resource planning.
Leaders
Track goals and portfolio health across teams.
Key Features
- AI Teammates: Over 30 prebuilt AI agents for marketing, ops, IT and specific industries.
- Asana Dash: An AI chief of staff that routes work and surfaces your next action.
- AI Studio: No-code automations to intake, classify and route work.
- AI Connectors and MCP: Work with Asana from ChatGPT, Claude, Gemini and other AI tools.
- Timeline and Gantt views: Plan schedules and see task dependencies.
- Goals and portfolios: Link daily work to company objectives and track project health.
Pricing Plans
Personal
- Free forever
- Up to 2 users
- Unlimited tasks and projects
- List, board and calendar views
- 100+ free integrations
Starter
- Billed annually
- AI Teammates and Asana Dash (5 requests per user per month)
- AI Studio with 50K credits per month
- Timeline and Gantt views
- Unlimited automations and forms
- Unlimited free guests
Advanced
- Billed annually
- AI Studio with 75K credits per month
- Unlimited portfolios and goals
- Resource management
- Approvals, proofing and time tracking
- Salesforce, Tableau and Power BI connections
Enterprise
- Contact sales for pricing
- AI Teammates and Asana Dash
- Security for scaling across departments
Which Asana plan should you pick?
Personal is free for one or two people. Starter at $10.99 per user per month (billed yearly) adds timelines, dashboards and unlimited automations for small teams, while Advanced at $24.99 adds goals, portfolios and resource management. Enterprise is priced by sales.
One or two people managing personal projects.
Small teams tracking projects and deadlines.
Growing teams planning capacity against goals.
Large organizations with strict security needs.
Asana Use Cases
Project intake
Use forms and AI Studio to capture and route requests.
Outcome: Requests land with the right owner automatically.
Product launch
Plan tasks on a timeline with dependencies.
Outcome: A clear launch schedule everyone can follow.
Delegate to AI
Assign routine work to an AI Teammate.
Outcome: Less manual work for the team.
How Asana fits into your stack
Collaboration apps
Integrates with Slack, Google Drive, Zoom and 100+ other apps.
BI and CRM
Advanced connects Salesforce, Tableau and Power BI.
AI assistants
Connectors and MCP for ChatGPT, Claude and Gemini.
Pros
- +Free plan: Personal is free forever for up to 2 users with unlimited tasks.
- +Prebuilt AI agents: More than 30 AI Teammates are ready to use.
- +Large integration list: Connects with Slack, Google Drive, Zoom and 100+ apps.
- +Data safeguards: AI partners do not train on customer data and delete it after each query.
Cons
- −AI request caps: Starter and Advanced include 5 AI requests per user per month, up to 50 per account.
- −Advanced features cost more: Goals, portfolios and resource management need Advanced.
- −Enterprise pricing hidden: The top tier requires contacting sales.
Limitations & when to consider alternatives
- File size limit. Uploads are capped at 100MB per file on the free plan.
- AI usage is metered. Extra AI work needs usage packs or pay-as-you-go.
- You only need a simple personal to-do list.
- You want unlimited AI requests without usage packs.
How to Use Asana
Sign up
Start on the free Personal plan or a trial.
Create a project
Add tasks, owners and due dates in list, board or calendar view.
Add automations
Set up rules or AI Studio flows for routine steps.
Bring in AI Teammates
Turn on prebuilt agents to help with workflows.
Who is Asana For?
Teams of any size
From a couple of people to enterprises across departments.
Organizations adopting AI agents
Teams that want AI and people working from one plan.
Frequently Asked Questions
Is Asana free?
Yes. The Personal plan is free forever for up to 2 users.
How much does Asana cost?
Starter is $10.99 and Advanced $24.99 per user per month billed annually; Enterprise is priced by sales.
Does Asana have AI?
Yes. Asana AI includes AI Teammates, Asana Dash, AI Studio and connectors for other AI tools.
Is my data used to train AI?
Asana says its AI partners do not train on customer data and must delete it after each query.
What if I need more AI usage?
You can buy AI usage packs or pay as you go.
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