WTF Does This Company Do?
A free web toy that uses GPT-3 to explain what a company actually does from its website, with an optional roast mode.
Key Takeaways
Get a plain-English explanation of what any company does
Free · Free
- Marketers
- Founders
- Students
What is WTF Does This Company Do??
WTF Does This Company Do? is a small free web app that reads a company’s website and explains, in plain words, what the business actually does. It was made for those landing pages that are full of buzzwords and say very little.
You enter a site and ask for an explanation, or pick a random website to try it. A roast mode gives a joking critique of the site, with a warning that results can be offensive. Recent searches by other users are shown on the page.
It suits curious founders, marketers and students who want a quick, informal read on a company.
Who is Using WTF Does This Company Do??
Marketers
Check whether a landing page message is clear.
Founders
See how their own site reads to an outsider.
Curious browsers
Decode buzzword-heavy startup sites for fun.
Key Features
- Plain-English explanations: Turns vague landing page copy into a simple description.
- Random website: Try the tool on a randomly chosen site.
- Roast the website: Get a humorous critique of a company's site.
- Recent searches: See which companies others have looked up.
WTF Does This Company Do? Use Cases
Decode a startup
Enter a company site you don't understand.
Outcome: A short plain-language summary.
Test your own copy
Run your landing page through it.
Outcome: A sense of whether your message comes across.
Entertainment
Use roast mode on a website.
Outcome: A joking critique to share.
Pros
- +Free to use: No sign-up or payment is mentioned.
- +Very simple: One box and one button.
- +Fun extra: Roast mode gives a humorous take on a website.
Cons
- −Older model: The site says it runs on GPT-3.
- −May be offensive: Roast mode can return offensive results.
- −Very limited scope: It only explains or roasts websites.
Limitations & when to consider alternatives
- Side project. It is built by an individual developer and supported by donations.
- No depth. It gives a quick summary rather than real company research.
- You need detailed company data such as funding or headcount.
- You want a dependable tool for professional research.
How to Use WTF Does This Company Do?
Open the site
Go to the web app in your browser.
Enter a company
Type a website or choose a random one.
Read the result
Click explain, or try roast mode for a joke version.
Who is WTF Does This Company Do? For?
Casual users
Anyone who wants a quick, informal take on a company.
Copywriters
People reviewing how clear a landing page is.
Frequently Asked Questions
Is it free?
Yes. It is a free project; the creator accepts donations.
What does it do?
It uses GPT-3 to explain in plain words what a company does based on its website.
What is roast mode?
A humorous critique of a website. The site warns it can produce offensive results.
Who built it?
It was built by the developer behind the @krishnerkar account.
WTF Does This Company Do? Alternatives
Compare allLooking for alternatives to WTF Does This Company Do?? Here are similar tools in the same category:
Microsoft Bing
Microsoft's free AI-powered search and answer engine
G
Glasp
Highlight the web, build a knowledge library and share insights
C
Casper AI
Summarize web pages and PDFs right in Chrome
Compare WTF Does This Company Do? with: Wolfram|Alpha Tutor AI Public Prompts Microsoft Bing