# Sprout Social

> Plan, publish, reply and report on social from one place

- Page: https://promptbulletin.com/tools/sprout-social/
- Official website: https://sproutsocial.com/
- Category: Marketing & Sales (Customer Support, Social Media)
- Pricing: Free Trial ($79/mo per seat)
- Best for: Social media managers, Agencies handling many brands, Customer care teams
- Platforms: Web, iOS, Android, API
- Company: Sprout Social, Inc.
- Last updated: 2 November 2026

## What is Sprout Social?

Sprout Social is a platform for teams that run brand accounts on social media. It brings planning, scheduling, customer replies, analytics and listening into one workspace, so you don't have to jump between networks.

You can schedule content across networks such as Facebook, Instagram, LinkedIn, X, Threads, Pinterest and TikTok, and handle messages and reviews in a shared Smart Inbox. Every plan includes Trellis, an AI agent that briefs you on your inbox, summarizes reports and drafts replies. Add-ons cover premium analytics, listening, employee advocacy and influencer marketing.

Sprout fits small businesses, agencies and large companies with dedicated social or customer care teams. You can try it free for 30 days without a credit card, and there are iOS and Android apps for working on the go.

## Key features

- **Publishing:** Plan and schedule posts across networks, with suggested send times.
- **Smart Inbox:** Handle comments, messages and reviews from all profiles in one feed.
- **Trellis AI agent:** Get inbox briefings, report summaries and drafted replies from AI.
- **Analytics:** Track profile and post results and benchmark against competitors.
- **Listening:** Spot trends and sentiment shifts in public conversations, with spike alerts.
- **Influencer marketing:** Find brand-safe creators and run campaigns from start to finish.

## Use cases

- **Run a content calendar:** Schedule posts for several networks and collaborate on approvals.
- **Social customer care:** Route and answer DMs and comments in the Smart Inbox with AI-drafted replies.
- **Competitor benchmarking:** Compare your performance with rivals using built-in reports.

## Who it is for

- **Small and midsize businesses:** Teams that need one place to run their social presence.
- **Agencies:** Firms managing social for many clients at once.
- **Enterprises:** Large companies needing SSO, onboarding help and custom plans.

## Who uses it

- **Social media teams:** Schedule content and keep every brand profile active.
- **Customer care agents:** Answer social messages and reviews quickly from one inbox.
- **Marketing leaders:** Use reports to show the business impact of social.

## How to use it

1. **Start a free trial:** Sign up with your email for 30 days free, no card needed.
2. **Connect your profiles:** Link the social accounts you want to manage.
3. **Schedule and engage:** Plan posts and work through messages in the Smart Inbox.
4. **Review reports:** Check analytics and ask Trellis for a quick summary.

## Works well with

- **Social networks:** Integrates with Facebook, X, Instagram, LinkedIn, Threads, Pinterest and TikTok.
- **CRM and helpdesk:** Salesforce integration, plus the Sprout API and helpdesk integrations on Advanced.
- **Mobile:** iOS and Android apps are included on all plans.

## Pricing plans

- **Essentials** ($79 per user per month): Up to 5 social profiles; Optimal send times; Profile and post-level reporting; Trellis AI agent. Good for: Solo social pros focused on publishing.
- **Standard** ($199 per user per month): 5 social profiles; Consolidated inbox and collaboration tools; Keyword and location monitoring; Trellis AI agent; Review management. Good for: Small teams managing a few profiles.
- **Professional** ($299 per user per month): Everything in Standard; Unlimited social profiles; Message tagging; Competitor, tag and paid insights; Enhance Post by AI Assist. Good for: Teams with many profiles and high engagement.
- **Advanced** ($399 per user per month): Everything in Professional; Enhance Reply by AI Assist; Sentiment in Smart Inbox and Reviews; Sprout API and helpdesk integrations; Message Spike Alerts. Good for: Cross-functional teams with complex workflows.
- **Enterprise**: Everything in Advanced; White-glove onboarding; Tailored plan; SSO setup support; Priority customer support. Good for: Large organizations with big social operations.

Essentials suits solo pros who mainly publish. Standard adds an inbox and monitoring for small teams with up to 5 profiles, Professional (most popular) unlocks unlimited profiles and deeper insights, and Advanced adds the API, sentiment and team reports.

## Pros

- **All-in-one workflow:** Publishing, inbox, reports and listening live in one tool.
- **AI included:** Every plan gets Trellis with 100 AI credits per seat each month.
- **Long free trial:** You can test it for 30 days with no credit card.
- **Mobile apps:** iOS and Android apps are included on every plan.

## Cons

- **Priced per seat:** Costs rise quickly as you add team members.
- **Key tools cost extra:** Premium Analytics, Listening and Employee Advocacy are add-ons.
- **Profile caps on lower plans:** Essentials and Standard allow only 5 social profiles.

## Known limitations

- **Annual billing for headline prices:** Listed prices assume annual billing
- monthly costs more.
- **API on higher tiers:** The Sprout API and helpdesk integrations start at the Advanced plan.
- **AI credit limits:** Trellis credits reset monthly, and more need the Trellis Plus add-on.

## Look elsewhere when

- You need a free plan for a single user
- You want a low-cost tool just for scheduling posts
- You need unlimited users without per-seat pricing

## Frequently asked questions

**Does Sprout Social have a free plan?**
No free plan is listed, but you can try it free for 30 days without a credit card.

**How much does Sprout Social cost?**
Plans start at $79 per seat per month for Essentials on annual billing, with Standard at $199, Professional at $299 and Advanced at $399 per seat per month.

**What is Trellis?**
Trellis is Sprout's AI agent. Every plan gets 100 credits per seat each month, and Trellis Plus adds 1,000 credits for $28 per seat per month on annual billing.

**Is there a mobile app?**
Yes. Every plan includes the mobile app for iOS and Android.

**Can I add listening or advanced analytics?**
Yes. Premium Analytics and Listening are add-ons available on the Standard plan and up.

## Alternatives

- [Brandwatch](https://promptbulletin.com/tools/brandwatch/), or compare them: [Sprout Social vs Brandwatch](https://promptbulletin.com/compare/brandwatch-vs-sprout-social/)
- [Copy.ai](https://promptbulletin.com/tools/copy-ai/), or compare them: [Sprout Social vs Copy.ai](https://promptbulletin.com/compare/copy-ai-vs-sprout-social/)
- [Hootsuite](https://promptbulletin.com/tools/hootsuite/), or compare them: [Sprout Social vs Hootsuite](https://promptbulletin.com/compare/hootsuite-vs-sprout-social/)
- [Jasper](https://promptbulletin.com/tools/jasper-ai/), or compare them: [Sprout Social vs Jasper](https://promptbulletin.com/compare/jasper-ai-vs-sprout-social/)
- [TubeMagic](https://promptbulletin.com/tools/tubemagic/), or compare them: [Sprout Social vs TubeMagic](https://promptbulletin.com/compare/sprout-social-vs-tubemagic/)