Better Analyst
Better Analyst, formerly Formula Bot, is an AI data analyst that connects to your files and databases and turns plain-English questions into analysis and dashboards.
Key Takeaways
Ask your data questions and get charts, dashboards and reports
Freemium · $0 · $20 per month · $119 per month
- Marketing teams
- Agencies reporting to clients
- Small business owners
What is Better Analyst?
Better Analyst is the new name for Formula Bot. It started as a spreadsheet formula helper and now works as an AI data analyst. You connect a data source, ask a question in plain English and get a written answer with charts, along with the SQL or Python used to produce it.
From there you can turn answers into shareable dashboards, set alerts when a metric moves, schedule reports to email or Slack, and use Data Flows to clean and deliver data to Google Sheets or a warehouse. Free tools for Excel and Google Sheets formulas, SQL, VBA and regex are still offered, plus PDF to Excel conversion.
It suits marketers, agencies, ecommerce and finance teams, and individuals who need answers from data without an analytics team.
Who is Using Better Analyst?
Marketers
Analyze GA4, Search Console and ad data.
Agencies
Build branded dashboards for each client.
Finance and operations staff
Turn spreadsheets and PDFs into reports.
Key Features
- Conversational analytics: Ask questions in plain English and get written analysis with charts.
- AI dashboards: Describe a dashboard, then edit it by chatting or dragging, and share it.
- Alerts: Get notified by email or Slack when a metric crosses a threshold or changes sharply.
- Scheduled reports: Rerun saved analysis on fresh data and send the summary on a schedule.
- Data Flows: Pull, clean and deliver data to Google Sheets or a warehouse on a schedule.
- Formula and code tools: Generators for Excel and Google Sheets formulas, SQL, VBA, Apps Script and regex.
Pricing Plans
Free
- Free forever
- 10 chat messages per month
- 50 AI credits per month
- 1 connected data source
- 1 AI dashboard
Pro
- $240 billed yearly
- Unlimited chat with premium AI models
- Unlimited dashboards and data sources
- Unlimited scheduled tasks, alerts and Data Flows (daily)
- 3,000 AI credits per month
- No watermark, your logo on dashboards
Team
- $1,428 billed yearly; 5 people included, $12/mo per extra person
- Unlimited chat for every person
- 10,000 shared AI credits per month
- Unlimited free dashboard viewers
- Slack agent and hourly Data Flows
- 1 embedded AI chat
Enterprise
- Custom annual contract
- SAML SSO and SCIM
- Custom connectors
- Full audit log
- Unlimited embedded AI chats
- Dedicated support, SLA and DPA
Which Better Analyst plan should you pick?
Start on Free to test a question on one data source. Pro, the most popular plan, covers one person with unlimited chat, dashboards and sources. Team suits groups of up to five who need Slack delivery and shared workspaces, and Enterprise adds SSO and custom limits.
Trying the analyst on a single dataset.
One person doing regular analysis.
Small teams sharing data and reports.
Companies needing security reviews and custom limits.
Better Analyst Use Cases
Sales review
Upload a sales file and ask for an exploratory analysis.
Outcome: Charts and a written summary in the chat.
Client reporting
Build a dashboard and swap the data source for each client.
Outcome: Reusable branded dashboards for many accounts.
Metric monitoring
Set an alert on daily sessions in GA4.
Outcome: An email or Slack message when traffic drops.
How Better Analyst fits into your stack
Data sources
Google Sheets, Airtable, GA4, Search Console, Google Ads, BigQuery, Snowflake, PostgreSQL, MySQL, SQL Server, Supabase, Power BI and Tableau.
Slack
A Slack agent and report delivery to channels on Team.
Custom APIs
Connect any REST API on paid plans.
Pros
- +Plain-English analysis: Ask questions and see the SQL or Python behind each answer.
- +Many connectors: Links to GA4, Google Sheets, BigQuery, Snowflake, PostgreSQL and more.
- +Unlimited chat on paid plans: Chat never uses AI credits.
- +Free viewers on Team: Share dashboards where each viewer sees only allowed rows.
Cons
- −Tight free plan: Free allows 10 chat messages and one data source a month.
- −Credits for bulk jobs: PDF pages, enrichment and research reports use AI credits.
- −Team features cost more: Slack delivery, hourly flows and shared workspaces start on Team.
Limitations & when to consider alternatives
- Daily refresh on Pro. Dashboards and tasks refresh daily
- hourly Data Flows need Team.
- Fair-use limits. Unlimited chat and tasks run under a fair-use policy.
- You only need a one-off Excel formula and nothing else.
- You need an enterprise BI suite with on-premise hosting.
- You want to model data without any AI involvement.
How to Use Better Analyst
Sign up free
Create an account; no credit card is needed.
Connect data
Add a file, spreadsheet, analytics account or database.
Ask a question
Type what you want to know and review the analysis and charts.
Automate
Save it as a dashboard, alert or scheduled report.
Who is Better Analyst For?
Non-technical analysts
People who need answers from data without writing SQL.
Growing teams
Groups that want shared dashboards and scheduled reporting.
Frequently Asked Questions
Is this the same as Formula Bot?
Yes. Formula Bot is now Better Analyst, with the same account and workflows.
Is there a free plan?
Yes. Free includes 10 chat messages, 50 AI credits, one data source and one dashboard each month.
How much does Pro cost?
Pro is $20 per month billed $240 yearly. Team is $119 per month billed $1,428 yearly for five people.
What are AI credits?
Credits cover bulk work like PDF pages, enriched rows and research reports. Chat, charts and dashboards do not use credits.
Can I buy more credits?
Yes. You can add 1,000 AI credits for $10 at any time.
Better Analyst Alternatives
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